It’s no surprise that brands have been jumping on the Pinterest bandwagon in troves and have seen their followers grow over night. As a result, 47 percent of women bought something based off a recommendation from Pinterest where as only 33 percent bought because of a recommendation on Facebook.
Why? Because women trust other women in their circles more than anyone else. Eighty-one trust Pinterest versus Facebook (67 percent) and Twitter (73 percent). Women trust recommendations from Pinterest more than any other platform, per BlogHer’s annual study on women and social media. In fact, 97 percent of the site’s users are women. Women are almost completely responsible for Pinterest’s success-according to Inside Network’s AppData. That’s why Pinterest boasted 104 million total visits in March, and is now the third most popular social media platform behind Twitter and Facebook. A picture is worth a thousand words especially if you are looking to speak to female consumers.
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